3Novices:Can Prosecco help Italy unlock China wine market?

On paper it seems as obvious a pairing as a glass of spicy Gewurztraminer with crispy duck and pancakes.
Yet Italy, the world’s biggest wine producer, is lagging in the fight for sales in China, tipped to become the world’s second biggest importer of wine by 2020.
Sales of Chianti, Pinot Grigio and other samples from Italy’s 300-plus wine denominations accounted for barely five per cent of the US$2.4 billion dollars worth of wine that the world’s most populous nation…
April 17, 2017 at 09:49AM
#3Novices #News #OnlineMedia #China #LifeStyle 3Novices China


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