3Novices:Celebrity power fuels drinks industry with joint ventures

Celebrity-endorsed alcohol is not new, but a handful of celebrities have gone beyond being the face of a brand, and joined forces with respected producers to craft award-winning wines and spirits.
Film star George Clooney and singer Justin Timberlake own tequila brands, former basketball star Yao Ming has a vineyard in the Napa Valley, actress Zhao Wei has hers in Bordeaux and former footballer Hidetoshi Nakata travelled across Japan to learn more about sake before creating his own.
April 17, 2017 at 08:01AM
#3Novices #News #OnlineMedia #China #LifeStyle 3Novices China


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