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3Novices:A dead dad, a sad son, and a fish burger: is this the most emotionally manipulative McDonald’s ad ever?

McDonald’s has pulled its new advert from British TV screens and apologised for any upset caused after it was accused of exploiting childhood bereavement.
The advert, first screened last week, shows a boy asking his mother about his dead father. As she tells him what his dad was like, the boy looks sad as they do not seem to have much in common. But his face lights up once they arrive at a McDonald’s and, as he eats a Filet-O-Fish, his mother says: “That was your dad’s…
May 17, 2017 at 06:46AM http://ift.tt/2qtQB6y
#3Novices #News #OnlineMedia #China 3Novices China

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