3Novices:From Louis Vuitton to Rag & Bone, fashion brands are finding more analogue ways to stand out from the digital crowd

For Michael Burke, the charismatic chairman and chief executive of Louis Vuitton, the super-digitalised world lacks two vital ingredients: smell and touch. Speaking at the Seoul preview of Louis Vuitton’s “Volez, Voguez, Voyagez” exhibition, which highlights the house’s heritage in travel and trunk-making, Burke explains how these senses play an important role in connecting with consumers who may have become jaded by a constant digital assault.
“There’s a…
June 13, 2017 at 04:01PM
#3Novices #News #OnlineMedia #China #LifeStyle 3Novices China


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