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3Novices:Holidays ‘hijacked’ by soft-sell ads on Facebook, Greenpeace study claims

Major holidays in Hong Kong are being “hijacked” by soft-sell advertisements and sales promotions on Facebook, according to a study by an environmental group concerned about consumerism, overconsumption and waste.
Greenpeace East Asia employed a social analytics service to scan all local public posts on the city’s most used social media platform in the week up to and after Christmas, Lunar New Year, Valentine’s Day, Father’s Day and Mother’s Day last year.
It…
June 16, 2017 at 08:38AM http://ift.tt/2tt8Olh
#3Novices #News #OnlineMedia #China 3Novices China

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