3Novices:Shanghai Tang’s sale shows that chinoiserie is no match for French chic for China’s millennials

Richemont’s sale last week of Shanghai Tang underscores how China’s cultural motifs still have a hard time gaining global currency, even though the country’s explosive economic growth is increasingly turning many Chinese brands and entrepreneurs into household names the world over.
Chinoiserie is still no match for French chic, especially among China’s well heeled urban middle class and newly minted millionaires and billionaires, whose first reference points of luxury…
July 09, 2017 at 03:31PM
#3Novices #News #OnlineMedia #China 3Novices China


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