3Novices:Burberry records big WeChat win in China, as luxe brand boosts sales thanks to high-end advertising rethink

In a bid to reinvigorate sales in the massive Chinese market, British luxury fashion brand Burberry has, this year, ramped up advertising on China’s popular social media app WeChat. It’s a strategy that’s paid off handsomely for Burberry, which saw a 4 per cent rise in overall sales in the second quarter. That’s more than expected, thanks largely to a resurgence in China, where sales had slowed in recent years.

Analysts note the company boosted spending on the WeChat…
July 17, 2017 at 02:30PM
#3Novices #News #OnlineMedia #China #LifeStyle 3Novices China


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