3Novices:Bra battle: Lululemon Athletica takes Under Armour to court over sports bra design patent

The battle for a better bra is heading to court.
Lululemon Athletica is suing Under Armour for allegedly copying a sports bra design – showing just how critical it has become for retailers to reinvent the ubiquitous undergarment.
Performance sportswear gives psychological as well as physical boost
According to Lululemon, its US$52 Energy Bra – which has four straps that criss-cross in the back – “does it all”. The Vancouver-based company, which has stores in Hong Kong, says it…
July 18, 2017 at 02:01PM
#3Novices #News #OnlineMedia #China #LifeStyle 3Novices China


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