3Novices:Chinese state firms get a taste for McDonald’s as Big Mac starts to lose its symbolic power

When the first McDonald’s restaurant in mainland China opened for business on October 8, 1990 in Shenzhen, the store which had about 460 seats, welcomed more than 40,000 customers who were eager to get a taste of the American fast-food.
The quick spread of the franchise in mainland cities and its huge popularity among Chinese consumers in the following years helped to fan dreams about a vast potential market of 1.3 billion people who are desperate for a taste of Western food and lifestyle…
August 12, 2017 at 08:03PM
#3Novices #News #OnlineMedia #China 3Novices China


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